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The Browser Monopoly

There is really only one Big Tech monopoly that I actively worry about. It’s not Amazon, Facebook or Apple, though they are all extremely dominant in their respective fields and do act in anti-competitive ways that merit regulatory remedy. Rather, the tech monopoly that I wonder about is arguably one of the more mundane parts of the modern internet experience: your web browser, and its most likely source – Google.

Google Chrome has been the world’s top web browser since roughly late 2012, and has only grown in popularity since:

But crucially, Google’s grip on the browser market extends far beyond Chrome. Google is also the owner and developer of the free, open-source web browser Chromium, which is now the underlying code behind not only the Opera browser, but Edge, Microsoft’s successor to the much-maligned Internet Explorer. (As well as two dozen other browsers you probably don’t care about.)

In short, Google – the world’s largest advertiser and keeper of personal data – now also enjoys substantial control over the vast majority of the world’s portal to the internet. I don’t think that’s a good thing...

 

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For your website to be successful, it should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition and provide a good visitor experience.

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A responsive website is one that responds (or changes) based on the needs of the users and the device (mobile device in this example) that they're viewing it on. Text and images change from a multi-column layout, to a single column display.

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Search engines are limited in how they crawl the web and interpret content. A webpage doesn't always look the same to you and me as it looks to a search engine. Web pages need to be structured for both search engines and human visitors alike.

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